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Startup@ISH 2027

Newcomers to the industry are in the spotlight here.

ISH 2027 with impressive Startup@ISH area

World’s Leading Trade Fair for HVAC | March 15th to 19st, 2027 | Frankfurt am Main

ISH is the largest international trade fair for sustainable heating and air-conditioning technology, intelligent living and modern bathroom design. Every two years, it inspires visitors and brings the industry together as a hotbed of innovation. For five days, the Frankfurt exhibition halls are full of specialist tradespeople, planners, architects, company representatives and startups!

Startup@ISH 2027 by VdZ will be bigger, more connected, and more diverse than ever before.

For the first time, the area will feature not only young startups but also growing scaleups – accompanied by the popular AI Stage with a fresh program and new topics.
For five days, Hall 11.1 will once again become the innovation hub of the HVAC and building technology sector.

What to expect:

  • Around 60 startups and scaleups in one large startup area
  • Daily stage program
  • Innovative networking formats and get-togethers

Our Offer for Startups

The Startup@ISH Area is the place where new ideas take the stage. Whether as a day exhibitor or a full exhibitor – young companies present their solutions right next to the leading brands of the industry.

Services:

  • 4 m² – 6 m² exhibition space with high-quality stand construction
  • Presentation slot in one of the Startup Pitch Sessions
  • Press coverage and online profile
  • Networking area and direct visitor flow through the AI Stage

Prices (excl. VAT):

  • Day exhibitor: €600
  • Full exhibitor: €2,750
  • Full exhibitor+: €2,995

NEW: Our Offer for Scaleups

This area is dedicated to high-growth companies that are already established in the market – featuring larger spaces and stronger branding.

Services:

  • 6 m² exhibition space with premium positioning
  • Exclusive Spotlight Presentation on the AI Stage (Deep Dive + Q&A)
  • Access to the lounge and networking area
  • Enhanced communication and media visibility

Prices (excl. VAT):

  • Full exhibitor: € 5,050

AI-Stage 

The AI Stage remains the centerpiece of the program – and will become even more diverse in 2027.

It showcases how artificial intelligence is transforming the HVAC and building technology sector – from planning and operation to maintenance and service. Topics such as smart buildings, IoT, robotics, and new materials will also be explored.

Daily formats:

  • Morning kick-off, pitches & impulses
  • Talks & panels with startups, scaleups, and industry experts
  • Scaleup spotlights and real-world use cases
  • Wrap-up sessions with a look ahead to the next day

Selected topic clusters:

  • AI in skilled trades & digital assistance systems
  • Energy and building operation with smart control
  • Smart building & automation through learning systems
  • AI-supported maintenance and service

Anyone interested in participating in the panels or sponsoring the stage is welcome to contact us at startup@vdzev.de.

Application

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    Startup


    CEO


    Top Solution Areas* (Multiple selection possible)


    Visitor Target Groups* (Multiple selection possible)


    Application Texts


    Participation


    Main Contact Person

    ISH 2025: a great trade fair

    Most of the 163,157 visitors came not only from Germany, but also from China, Italy, the Netherlands, Switzerland, France, the United Kingdom, Belgium, Poland, Austria and Türkye. The journey to the world’s leading event of the industry proved well worth it: 94 per cent of visitors reported being satisfied or very satisfied with their experience at the fair. Satisfaction with the range of products and services on offer was equally high, with 96 per cent giving positive feedback on the exhibitors’ presentations.

    These startups were there in 2025

    Facts & figures of the ISH 2025

    163157

    Visitors

    2183

    Exhibitors

    38

    Startups

    150

    Countries

    These start-ups were there in 2023

    Your contact person

    If you have any questions or other concerns, please contact us directly

    Consultant for startups

    Kilian Peters